Sunshine Amalgamedia
     

conference room entry

Sunshine Amalgamedia is a young, rapidly changing new-media company. The site of their new offices is a full floor in an office building in lower Manhattan.

The company is comprised of five groups: film and video, music records, digital, distribution, and administrative. Their activities range from media development through production and distribution, and require separate but not entirely distinct territories and common areas. A fundamental idea behind the company itself was that a creative synergy would develop through the overlapping of boundaries between the various groups.

The nature of the company's projects is such that the office population is in constant flux. Their new space should be able to accommodate regular employees needing workstations of their own, virtual and temporary workers whose presence is irregular but frequent, and large groups of production staff who occupy the space for short periods of time. Spaces, therefore, have to be both territorial and non-territorial, common and private, and flexible enough to accommodate the change which is a fundamental condition of companies today.

The design populates the volume of the space with a dense arrangement of elements overlaid on the grid of existing building columns. The center of the space is occupied by three shapes containing shared functions: a thick-walled conic shape for small conferences and audio/video demonstrations; a long, warped space for larger conferences and film/video viewing; and a blue screen room for film shoots and meetings. The shapes also serve to separate the work areas of the various groups. A recording studio and an edit bay, both in use around the clock, are located to the side and are entered independently. The space is otherwise left open, with the perimeter windows admitting light to all the work areas. Partial-height translucent fiberglass screens loosely partition the common space.

conference room
reception
studio
 
 
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