The project is based on the idea of Building-As-City: a "combine building", a collection of densely grouped towers that are separated by "cracks" the width of typical city streets. This conception makes for a richer and more complex experience of such a large-scale development, allowing it to be perceived simultaneously as a singular coherent entity, on the one hand, and as a series of distinct objects integrated into surrounding urban fabric, on the other.

The "reading" of the buildings in relation to the cityscape is multi-layered, depending on whether they are viewed from far away, at middle distance or up close. Ones experience of them also changes depending on ones geographic vantage point.

The idea of the hyper-dense modern city was developed in New York. There are very few places in the world - and even in New York - that can successfully sustain this kind of intense, multifunctional, large-scale development, and this is one such place.